Background Launched in 1998 Centro Linguistico Internazionale Sorrento Lingue (Sorrento Lingue), encountered countless challenging situations on its way to becoming the premier center for language instruction and cultural education in Italy. Located in Sorrento Italy, Sorrento Lingue didn’t want to be branded as a seasonal school, despite the seasonal nature of the town in which it operates. Sorrento is a seaside town ideally located on the Sorrentine Peninsula between the Bay of Naples and Salerno, it experiences high influx of tourist from all over during the world during the months of June to September. With the TAG’s concepts and solutions, Sorrento Lingue remains one of the few businesses in Sorrento to experience full operating capabilities all year round.

Challenge TAG International’s main challenges were increase enrolment at Sorrento Lingue, to attract students during off-peak seasons, to redesign the business structure and to prepare Sorrento Lingue’s management and staff to handle strategic partnerships in education with American Universities and other educational institution. TAG’s main objective was to establish Sorrento Lingue as a competitive, recognized center for international education in both the domestic and international markets.

TAG’s Strategic Solutions TAG proceeded by first establishing partnerships with American Universities, notable Italian cultural institutions, and International travel agencies. With aggressive marketing campaigns designed to enhance business performance, strategic brand consulting projects, TAG was able to propel Sorrento Lingue from an Italian Language school to a well-respected learning institution that welcomes a diverse body of international students. In order to handle the increased number of enrolled students, the staff and key management personnel had to be trained on how to increase their organizational efficiencies, their knowledge of the various international educational systems and solving customers-related problems. To further tackle the challenges facing Sorrento Lingue, TAG implemented its leapfrog marketing strategy solution package and succeeded in increasing Sorrento Lingue enrolment by 46%. The reputation of the Sorrento Lingue was enhanced, awareness was dramatically increased and enduring strategic relationships has been form. Despite a complex set of challenges, TAG was able to augment Sorrento Lingue’s performance, internally and externally, by implementing this strategic consulting design that achieved sustainable, superior results. With key partnership with academic institution such as Hofstra University and cultural institution such as OSIA and NIAF, TAG’s revolutionary strategies and experience consultants, Sorrento Lingue has evolved from a small language school in Sorrento to a recognizable center for language education and cultural instruction.