At TAG International, we believe a brand is a set of perceptions about a company, product or service. Those perceptions are driven both by communications and experiences. Real brand building is about managing all of those communications and experiences for maximum effect.

Brand strategy is the critical underpinning for all our work. Our objective is to develop brand strategies that help our clients achieve competitive advantage.

The key components of a brand strategy include:

• Analysis
• Positioning
• Key messages
• Image attributes
• Communications plan
• Brand architecture

We assist our clients in developing a strong brand position/identity by first applying a positioning statement as a critical component of brand strategy that provides the overall communications platform for the brand.

An effective positioning should address three basic questions:

• How does the organization define its business? — Definition
• What makes the brand special? — Differentiation
• What benefit does the brand deliver to its customers? — Deliverable

A good positioning statement should act both as a stimulus and litmus test for developing and evaluating brand actions.

TAG International, Inc. driving business to a brand new world!